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DAIWA INFEET EX
20 Oct

DAIWA INFEET EX RODS

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        Fishing rods are one of the hardest items I do to get perfect. The combination of a slim tubular items with multiple colours, metals, cork or eva etc make it challenging. I began shooting them during film days before digital, my setup still remains the same… a fully custom-made Lightbox....
HALCO LASER PRO 160 NEW 2020 COLORS
02 Oct

HALCO LASER PRO 160 NEW 2020 COLORS

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New colours in the Halco Laser Pro 160 have been released. Getting exposure and focus perfect every time is always my main goal, not only does it produce the highest quality images, but it saves an enormous amount of time. Before even taking the images all the lures are disassembled, wires, rings, hooks etc...
DAIWA STEEZ SHAD 60SP
29 Sep

Daiwa Steez Shad 60SP

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  Shooting multiple surface finish lures from matt to chrome in a range is no different, its all about avoiding reflections, on flat surfaces is a lot easier compared to small round products like fishing lures. Understanding light direction and shaping it to suit is the main method, but also using shift or perspective...
HALCO MAX SERIES CORAL TROUT
18 Sep

HALCO MAX SERIES CORAL TROUT

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Getting exposure and focus perfect every time is always my main goal, not only does it produce the highest quality images, but it saves an enormous amount of time. Before even taking the images all the lures are disassembled, wires, rings, hooks etc are cleaned and polished to remove any paint and then reassembled...