22 Apr

DAIWA PRESSO 2022

          Fishing rods are one of the hardest items I do to get perfect, eliminating reflection, shadows, highlights etc on slim subjects is probably the hardest part with multiple colours, metals, cork or eva etc make it even more challenging. I began shooting them during film days before digital, my...
19 Oct

Homegrown to Ocean to Plate

Dedicating time to growing, preparing and preserving all your own fruit, herbs and spices to last a whole year takes dedication and plenty of time, but it’s so satisfying in the end. Spices like chillies are easy to grow but to grow enough to make dried chillies and make your own gochugaru (korean chilli...
19 Oct

INKED SEA FALCON SLOW SQUID

Ink dripping out of the Sea Falcon Slow Squid was a one chance to get it right as if it didn’t work there would be a bit of cleaning up for no result. Simple setup with two lights, few reflectors and a really old school style background thanks to a Colorama Polyurethane Graduated Blue...
12 Oct

DAIWA REVELRY HD MQ

          Fishing reels are always challenging especially with so many tones and materials that all reflect light differently, but add the colour red to them and it even gets more challenging. Reds are on of those colors that never look right, most camera sensors seem to struggle with red tones....
11 Oct

RUI JIG COLLECTION

My all time favourite and most used lens is without doubt the PC-E Micro NIKKOR 85mm f/2.8D, in fact probably 95% plus of my work is done on this lens. Its the perfect lens for product/catalog photography and other commercial applications. Its unique tilt, shift and rotation capabilities give you complete control over the...
26 Sep

DAIWA BG MQ ARK

Since the late 1990’s I’ve shot every variation and model of the Daiwa BG for catalogues and promotion. The new BG MQ ARK series is the latest model from Daiwa that I shot recently. The reel in the image was factory production version, perfect out of the box, and as it is black it...
26 Sep

DAIWA 21 SALTIGA SURF

      Since their introduction at the turn of the century, I’ve shot so many Saltiga rods, from in the studio to in the field in various countries. The surf series has been one of the most advanced surf rods available, incredible strength and power yet amazingly light. The combination of a slim...
25 Sep

DAIWA 20 Emeraldas X LT

From the release of the very first Daiwa Emeraldas in the early 2000’s I’ve shot every variation and model of Daiwa’s Eging range for catalogues and promotion Emeraldas reels have always been one of my favourites, not just because I love eging, but because they always feature that beautiful “tiffany” or emeraldas turquoise color....