29 Sep

Daiwa Steez Shad 60SP

  Shooting multiple surface finish lures from matt to chrome in a range is no different, its all about avoiding reflections, on flat surfaces is a lot easier compared to small round products like fishing lures. Understanding light direction and shaping it to suit is the main method, but also using shift or perspective...
18 Sep

HALCO MAX SERIES CORAL TROUT

Getting exposure and focus perfect every time is always my main goal, not only does it produce the highest quality images, but it saves an enormous amount of time. Before even taking the images all the lures are disassembled, wires, rings, hooks etc are cleaned and polished to remove any paint and then reassembled...
18 Sep

PROLURE ST72 MINNOW BROOK TROUT

Getting exposure and focus perfect every time is always my main goal, not only does it produce the highest quality images, but it saves an enormous amount of time. Images like this that bare shot on pure white acrylic are precisely focused and tilted/shifted to maximise depth of field/details and to minimise any distortion...