20 Oct

OPENING SEASON FOR THE FLY PROGRAM

The first Fly Program after Covid Lockdown has just completed. Step back only a few weeks ago with a simple phone call between Matt Tripet, Andrew Ettingshausen and myself about doing some filming for Escape with Et…..it quickly escalated into a fully-fledged mental health program for a great group of men who have been...
20 Oct

DAIWA INFEET EX RODS

        Fishing rods are one of the hardest items I do to get perfect. The combination of a slim tubular items with multiple colours, metals, cork or eva etc make it challenging. I began shooting them during film days before digital, my setup still remains the same… a fully custom-made Lightbox....
02 Oct

HALCO LASER PRO 160 NEW 2020 COLORS

New colours in the Halco Laser Pro 160 have been released. Getting exposure and focus perfect every time is always my main goal, not only does it produce the highest quality images, but it saves an enormous amount of time. Before even taking the images all the lures are disassembled, wires, rings, hooks etc...
29 Sep

Daiwa Steez Shad 60SP

  Shooting multiple surface finish lures from matt to chrome in a range is no different, its all about avoiding reflections, on flat surfaces is a lot easier compared to small round products like fishing lures. Understanding light direction and shaping it to suit is the main method, but also using shift or perspective...