Getting exposure and focus perfect every time is always my main goal, not only does it produce the highest quality images, but it saves an enormous amount of time. Images like this that bare shot on pure white acrylic are precisely focused and tilted/shifted to maximise depth of field/details and to minimise any distortion...

Perspective Control Lenses or Tilt Shift have always been my favourite lens for product work, nothing comes close to their unique design and abilities based on the Scheimpflug principle These lenses enable photography to transcend the normal restrictions of depth of field and perspective. In this case this lure is lying flat on the...